PRESS RELEASE : From Gridiron to Galaxy: The Famous Group’s (TFG) Virtual Camera

When the lights dropped inside Baltimore’s M&T Bank Stadium, Ravens fans braced for a typical pre-game hype reel.
Instead, the field exploded into a living story of the franchise’s 30-year journey.
A storm of purple lightning cracked across the video boards.
Shadowy wings unfurled over the upper deck.
And at midfield, a massive digital raven spread its feathers and locked eyes with 70,000 roaring fans.

This was not a projection trick or a one-off animation, it was the debut of The Famous Group’s Virtual Camera platform in Baltimore, a new mixed-reality (MR) system designed to deliver feature-film-quality VFX in real time for both in-venue audiences and live broadcast.

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A Cinematic Milestone for the Ravens

The one-minute pre-game sequence served as the emotional kickoff to the Ravens’ 30th Anniversary festivities.
Built around the team’s “Play Like a Raven” mantra, the visuals wove together iconic moments from three decades of Baltimore football.
Using a LiDAR scan of M&T Bank Stadium, TFG was able to “wrap” digital lightning and wing structures around the actual building geometry with pixel-locked precision, turning the venue itself into part of the story.
For fans in the bowl, the spectacle consumed the center-hung videoboard; for viewers at home, it seamlessly extended into the live broadcast on ESPN and regional networks.

“Seeing that giant raven unfurls over the stadium gave me chills,” said [One Fan at the stadium, Ravens]. “It was like the city itself was taking flight with us.”

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The Technology Behind the Magic

Behind the soaring raven lies an elegant but powerful pipeline.

• Cameras: TFG deployed IO Industries 8K cameras—compact, global-shutter devices capable of capturing precise positional data for MR alignment.
• Throughput: To move those ultra-high-resolution feeds with precision, TFG partnered with DELTACAST. Their state-of-the-art I/O cards provide up to eight 12G connections on a single PCIe board, capable of driving two simultaneous 8K streams per card.
  Starting with this installation, TFG is deploying the industry’s first Gen 4 PCIe I/O card—the DELTA-12G-e-h 8c—which delivers 8 × 12G SDI connections (configurable to support 2 × 8K streams on a single card), giving the system unprecedented bandwidth and flexibility.
• Scanning: A full LiDAR capture of M&T Bank Stadium guaranteed that every virtual feather, bolt of lightning, and piece of digital architecture stayed locked to the building’s geometry.
• Rendering: A hybrid pipeline combines pre-rendered assets for cinematic detail with real-time graphics for adaptability on game night.
• Permanent Presence: Following the anniversary debut, a fully redundant Virtual Camera system has been permanently installed at M&T Bank Stadium.
  It can now be activated for every Ravens home game or special event, requiring only remote support from TFG to deliver broadcast-quality MR week after week.

“The reliability of DELTACAST’s hardware, combined with the new Gen 4 DELTA-12G-e-h 8C card, gives our team the confidence to push creative boundaries,” said [Erik Beaumont, VP of Advanced Technology, TFG].
“With this configuration, the Ravens can light up the stadium any time they choose—while we provide remote support from our Los Angeles headquarters.”

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More Than a Show: A New Era of Fan Engagement

Mixed reality is the headline, but The Famous Group’s ambitions extend beyond in-game spectacle.
Over the past year, the company has developed cutting-edge engagement platforms that put fans at the center of the creative process.

• Interactive Participation: By linking mobile apps, stadium videoboards, and social platforms, TFG enables fans to trigger live animations, vote on in-game content, and even see their own likenesses transformed into mixed-reality characters.
• Personalized Creativity: The new platform allows fans to co-create experiences in real time—from submitting digital art that becomes part of the MR environment to designing virtual mascots that interact with the stadium.
• Community at Scale: These tools are not limited to the in-venue crowd. Broadcast viewers and social audiences can join the same experiences, turning a local activation into a global fan conversation.

The final objective was to have every fan—whether in the stadium or watching from home—to feel like they were part of the Ravens story.

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Road-Tested on the World’s Biggest Stages

While the Ravens’ anniversary show was the latest showcase, the Virtual Camera system is already battle-tested.

• Super Bowl LIX: In New Orleans, TFG staged a jaw-dropping moment where the Superdome’s roof appeared to open to the night sky—driven by operator-less 8K cameras, drastically cutting setup time and hardware footprint.
• Bundesliga Opener: In Germany, the pitch transformed into a tabletop game to reveal the Meisterschale trophy. Again, the same Virtual Camera backbone delivered cinematic MR in a completely different cultural context.

These examples underscore the system’s portability and scalability—lean enough to travel, powerful enough to adapt across sports and continents.

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What It Means for the Future

Mixed reality has long promised to merge live sports with cinematic spectacle.
With the Ravens’ 30th Anniversary celebration, The Famous Group moved the conversation from possible to repeatable.
The permanent, fully redundant installation in Baltimore, powered by DELTACAST’s Gen 4 DELTA-12G-e-h 8c cards, proves that this is not a one-off stunt but a week-to-week capability.
By combining reliable 8K capture, DELTACAST’s low-latency, high-bandwidth technology, and a flexible rendering pipeline, TFG has built a platform that works at scale without compromising on creative ambition.

Just as importantly, the company is reshaping how fans participate in these experiences.
Their new engagement tools transform the audience from spectators into co-creators—an approach that will define the next decade of live entertainment.

“We are extremely proud that our premium I/O cards were selected by The Famous Group to power one of the most innovative extended-reality solutions on the market,” said [Hans van Houdt, International Sales Manager, DELTACAST].

“Our mission is to deliver ultra-reliable, high-performance, low-latency technology, and seeing our Gen 4 DELTA-12G-e-h 8c cards driving such groundbreaking mixed-reality experiences is a perfect demonstration of that commitment.”

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Sidebar: How It Works

“We are constantly pushing the envelope in XR, creating bespoke live experiences for clients around the globe. To deliver those shows, we must rely on the absolute best performing and most dependable components. When it comes to I/O cards, for our extended reality systems, there is no substitute—DELTACAST is the benchmark. Their cards give us the reliability, low latency, and performance that our most ambitious projects demand”, ads [Erik Beaumont]

 

• IO Industries 8K cameras with global shutters capture positional accuracy.
• DELTACAST Gen 4 DELTA-12G-e-h 8c I/O cards deliver 8 × 12G SDI (configurable for 2 × 8K streams on a single card) with minimal latency, maximum reliability, and full health monitoring.
• LiDAR scanning anchors MR elements to stadium geometry.
• Pre-render + real-time blend yields both cinematic detail and broadcast reliability.
• Fully redundant Virtual Camera system permanently installed at M&T Bank Stadium, requiring only remote TFG support for weekly activations.
• Fan engagement tools let spectators vote, co-create, and participate across in-venue, broadcast, and digital platforms.

 

About The Famous Group (TFG)

The Famous Group (TFG) is an award-winning creative technology company specializing in live events that was named #1 Most Innovative Company for Sports by Fast Company. Through a mix of strategy, creative and technology, the company has created unforgettable moments for the biggest brands, venues and events in the world. These immersive fan experiences have been in partnership with professional sports teams and leagues, concerts, festivals and retail spaces. Key achievements include working with the NFL on the last 20 Super Bowls and innovative projects with leagues spanning the NBA, NCAA, NHL, PGA, WWE and more than 90 professional sports teams and venues. TFG has also worked with some of the world’s most recognizable consumer brands, including Verizon, Nike, Pepsi, AT&T, Live Nation, Chipotle, Mercedes Benz and others.

More information: https://www.thefamousgroup.com/ or info.us@thefamousgroup.com

 

About DELTACAST

DELTACAST, leader in live video solutions, emerged from the TV broadcast sector. It pioneers in high-quality, low-latency video transport and processing tools for OEMs and developers. For over 30 years, it has been designing and producing top-tier innovative solutions, renowned for superior quality and minimal latency, cater to TV broadcasting, ProAV, healthcare, aerospace, and more. DELTACAST offers a unified SDK, ensuring interoperability and accommodating evolving standards. Its commitment to excellence is highlighted by ISO 9001 certification, fostering continuous improvement in design and production. Customized solutions, and direct engineer support underline DELTACAST's dedication to facilitating successful product utilization.

For more information, visit www.deltacast.tv or contact@deltacast.tv

Media Contact:

Lionel DUTILLEUX

Marketing Manager

Email : communication@deltacast.tv